CFO’s Michael Chatman Speaks at SBJ Breakfast

Michael Chatman (left) and SBJ Editor Eric Olson

Michael Chatman, CFO Senior Vice-President of Philanthropy and Regional Affiliate Partnerships, was this morning’s guest at the Springfield Business Journal’s monthly “12 People You Need to Know” breakfast at the Hilton Garden Inn. The series, an editorial initiative of the paper to bring the people and stories they write to life for an audience of professionals, features editor Eric Olson in a one-on-one conversation with a Springfield-area newsmaker.

Questions for Chatman, who joined CFO in Spring 2012 after several years in southern Florida and 15 years working for Anheuser-Busch’s philanthropic department, touched on:

CFO’s specialized role in Ozarks philanthropy: “Our secret sauce is really in our thought leadership. We know the community, have knowledge, and can help donors vet charities that are having the greatest level of impact, and work with estate planning attorneys as well as financial advisers.”

Strategies for promoting corporate giving and philanthropy in the Ozarks: “Part of [corporate giving] is altruistic, but some of it is cause marketing. I think corporations should get something in return for sponsorships and giving … I would love to see the Community Foundation here play a major role in working with businesses in establishing corporate business funds and putting together corporate giving plans to make their giving more purposeful.”

His 225,000-strong Twitter audience and popular weekly giving Tweet-chat “Why I Give”: “‘Why I Give’ is a vision I had about two years ago to give donors and philanthropists and humanitarians an opportunity simply to share their giving story. It’s been beyond my wildest imagination to have people internationally … take a part in that. It’s taken on a life of its own.”

If you would like to read more about the SBJ conversation with Michael, or about the “12 People You Need to Know” series in general, go to sbj.net.

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