May 14, 2024
Grants follow recent report on giving habits of young donors
The Community Foundation of the Ozarks recently granted a total of $50,000 in the Shaping Tomorrow Grant Program, supported by a gift from David and Stacey O’Reilly. The grants will help 11 nonprofits adapt fundraising strategies for younger donors following insights from a recent report by Habitat Communication & Culture.
Agencies could apply for funding to implement targeted strategies for Gen-Z and millennial donors or to join a cohort that will learn and adopt the Jumpstart fundraising and capacity-building platform powered by Bonterra. The recipients are:
- Downtown Houston Inc.: $5,000 to create a website and improve marketing efforts.
- EnCompass Academy (Springfield): $5,000 to join the Jumpstart cohort.
- Faith Community Health Center Inc. (Branson): $4,800 to create new videos for social media.
- GLO Center (Springfield): $5,000 to create targeted marketing material and social media content for a new generation of donors.
- Good Samaritan Boys Ranch (Brighton): $5,000 to hire consultants to help with rebranding efforts.
- Harmony House (Springfield): $5,000 to create video and social media content and receive professional design consulting.
- Haven House Inc. (Poplar Bluff): $5,000 to create videos, digital newsletters and social media advertisements.
- Hope Alliance of Missouri (Rolla): $2,200 to create new videos for social media.
- Jacob’s Ladder Care Services Inc. (Springfield): $5,000 to join the Jumpstart cohort.
- One Joplin/Joplin Area Chamber of Commerce Foundation: $5,000 to join the Jumpstart cohort.
- The Stars and Stripes National Museum and Library (Bloomfield): $3,000 to develop a new online giving platform.
“To reach donors who think and give differently, nonprofits need to think differently as well,” said Winter Kinne, president and CEO of the CFO. “We’re grateful to David and Stacey O’Reilly, whose generous gift will help these grant recipients evolve their development efforts and create a new generation of impact.”
The grants were exclusively available to the CFO’s nonprofit partners. The CFO partners with about 700 nonprofits across central and southern Missouri. The CFO manages funds on behalf of the nonprofits and provides value-added services designed to strengthen and build capacity for the nonprofit partners.
About the ‘Shaping Tomorrow’ report
In 2023, the CFO commissioned Habitat Communication & Culture to research the attitudes of donors under 40. The research was prompted by the “Giving by Generations” report from the Lilly School of Philanthropy that indicated younger generations gave at a lesser rate than older generations, but the report did not consider nontraditional giving through platforms like GoFundMe. The “Shaping Tomorrow: A Study of Young Donors’ Perspectives on Charitable Giving in Southwest Missouri” report, generously supported by Patterson Family Foundation, highlights the differences in perspectives and giving habits by younger generations as compared to their parents and grandparents. Find a brief summary and the full report at cfozarks.org/shapingtomorrow.
